Bottled water vs tap water
Is it better for you, or just clever marketing?
Getting people to buy bottled water when they can get water from the tap has been hailed as the marketing triumph of the century.
So, why is bottled water so popular? After all, it’s no better at hydrating you than tap water, and it’s not any healthier either.
So why are people paying almost 2000 times the price for bottled water?
People make the assumption that bottled water is superior to tap water because companies use names and images that link purity and nature to bottled water, and consumers might presume these to be ‘better’ and ‘cleaner’ than tap water.
The marketers want potential consumers to think that tap water is unnatural. But according to Stuart Khan, an Associate Professor at the University of NSW and an expert in drinking water quality “Australia is a world leader in the way we manage drinking water quality and we have some of the best tap water in the world.
While beverage companies like to give the impression their water is more natural than tap water, environmentalists are quick to point out there’s nothing natural about drinking water from a plastic bottle!
Ian, the Mosman dentist. Dentist Mosman.